Group of professionals improving the organizational effectiveness ⚡

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Group of professionals improving the organizational effectiveness ⚡

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Salwa Afifi

HR Director KPMG Egypt

July 22, 2026
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Salwa Afifi

SENIOR HR CONSULTANT

Distinguished international etiquette and protocol expert, executive presence consultant,and leadership development specialist with more than 30 years of professional experience across corporate leadership, learning and development, media, and high-level consulting.
Recognized for delivering transformational training and coaching to executives government officials, and multinational organizations across Egypt,the Gulf, Africa, Europe, and the United States, with over 10,000 training hours delivered.

Diganosis Phase

Diganosis Phase

We analyze the collected information to identify the root causes of challenges and performance gaps. This phase transforms data into actionable insights that support informed decision-making.

Implementation

Implementation

Our consultants work closely with leaders and teams to execute plans, track progress, and deliver sustainable results.

  • Support project execution and change management.

  • Facilitate capability-building and training programs.

  • Monitor KPIs and project milestones.

  • Provide coaching and ongoing advisory support

  • Review outcomes and drive continuous improvement.

Action Planning

Action Planning

we develop a practical and measurable action plan that aligns with the organization’s strategic objectives and available resources.

  • Define improvement initiatives and projects.

  • Establish goals, KPIs, and success measures.

  • Assign responsibilities and timelines.

  • Develop change management and communication plans.

  • Prioritize initiatives based on impact and feasibility.

Assessement of the Organization

Assessement of the Organization

Every successful transformation begins with a thorough understanding of theorganization. We conduct a comprehensive assessment to evaluate current performance, organizational structure, business processes, workforce capabilities, and operational effectiveness.

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